“Strategies for Effective Channel Partnering”
**Please note: This event is only open to members of The Inside Sales Directors Network @ The Sales Institute. For further information, email membership@salesinstitute.ie.**
"Strategies for Effective Channel Partnering"
Effective channel management drives sales, maintains customer loyalty, and creates bias and strength within the Channel Partner. It also protects the buyer’s investment in your product suite and the partner’s post-sales support offering.
Best in class Channel Partner relationships are based on active, open and structured interactions. They enable the vendor to engage with, influence, and optimize channel sales opportunities that are profitable for both parties.
Join us on October 19th, when our assembled expert panel, will share their strategies for successful channel partnering. There will be a perspective from some leading voices in the Inside Sales arena, and a slight twist from FMCG organization who have managed successful Channel Relationships for over 200 years!
Member Registration “Strategies for Effective Channel Partnering”Ed Moore
Director SMB Sales & Marketing - Western Europe
Microsoft
Donagh Kiernan
Founder & CEO
Tenego Partnering
Eddie Hynes
Head of Sales & Marketing
Manor Farm
Donagh formed Tenego Partnering in 2003 to focus on driving sales growth within technology companies. This focus draws on Donagh's expertise in defining, selling and delivering technology solutions, and builds on over 20 years of technology development, sales and business ownership, investment and management.Over the last 21 years Donagh has developed, sold and delivered high-calibre software solutions to many well-known national and international organisations in various industry sectors and international markets. In Donagh's early career he worked with PS Squared and CompuSense developing Engineering and Desktop Publishing products and working with customers worldwide.In 1994, Donagh established Vistech Software. Vistech sub-contracted software development services to the software industry and, over the next seven years, became one of the rising stars of Ireland's technology boom. Later he became an investor, director and CEO of Campbell Informatics which is in the business of building and selling engineering data management software into international Life Science Manufacturers.
Eddie has worked within the FMCG industry for over 30 years beginning his sales career in van sales and now Sales and Marketing Director with Manor Farm, one of Irelands longest established food companies. Eddie is a strong advocate of partnership as a method of sustainable business success and will discuss “Strategies for Effective Channel Partnering” from his experience in the FMCG sector.