“Utilising Technology for Lead Generation”
"Utilising Technology for Lead Generation"
In the current corporate sales landscape, the demarcation lines between digital marketing and the sales function are more blurred than ever before. With technology the driving force behind sales acceleration. it’s no longer acceptable to have an app, an underutilised CRM system, and a presence on a social platform to help drive your lead generation efforts. The sales leader’s challenge now, is to work out whether your lead generation technology is enabling you to engage with and sell to prospects faster than the competition, or is it outdated and not up to speed for the digitally enabled corporate customer of 2016.
This “Digital Transformation Series Event” will allow you benchmark your current lead generation technology, as well as bring you up to speed on the latest thinking and most up to date technology that transforming and accelerating sales.
Member RegistrationNon-Member? Register Your Interest “Utilising Technology for Lead Generation”Anthony Bagshaw
CEO
Gecko
Daniel Desmond
Director Inside Sales EMEA & APAC
Marin Software
Christian Kennear
Managing Director, HubSpot EMEA
HubSpot
Christophe Patrin
Sales Manager UK & Ireland
SAP
Anthony Bagshaw is the CEO of Gecko, a creative customer engagement agency. Now in its 16th year, Gecko works with companies in the UK and Ireland to drive brand loyalty and increase customer value through personalised campaigns. On average, a Gecko campaign will achieve around a 20% increase on prior results.With over 25 years’ experience in the Direct Marketing industry, Anthony has seen first-hand how technology transforms the way we communicate. It’s this mix of experience, new technologies and insightful data that positions Gecko as a leader in personalised communications.
Daniel Desmond is currently the Inside Sales Director EMEA & APAC for Marin Software. He has over 20 years of sales experience having started working in inside sales for Gateway Computers 2000 in 1996. He is responsible for 4 key areas of the inside sales at Marin Software • Inbound Lead Generation • Prospect Research • Social Sales Team • Mid Market SMB Prior to this role he was part of the landing team that established Quantcast EMEA HQ where he grew the team to 30 people and was responsible for scaling out their Inside Sales & Demand Generation team for EMEA, this included breaking into 2 new markets France and Germany where Quantcast had no prior presence. Daniel is also a guest lecturer for the Marketing Institute of Ireland as well as the Digital Marketing Institute on their Digital Advertising Diploma programs.
As Managing Director for HubSpot EMEA, Christian leads the business from the company's Dublin Office where he is responsible for driving HubSpot's growth in Europe. This includes setting the Go To Market strategy and aligning resources in order to maximise revenue and market growth within the business, as well as delivering customer success.Christian joined HubSpot from a successful tenure at Google, where he managed the Google for Work sales development team in EMEA, Japan, Asia, and the Pacific. In this position, Christian managed teams in a variety of cities across the globe, and gained significant experience in leading multi-segment teams across a range of international markets. Prior to this role, Christian enjoyed a seven-year career at Oracle, where he managed core elements of Oracle's Technology and Applications Sales business across the UK and Northern Europe.