New Trends in Customer Retention
For many years customer retention team was the poor relation to new business development 'superstars' in your typical B2B sales organisation. That's all changed now. In fact, in our most recent Sales Institute Sales Practices Survey, you our members told us that the majority of sales growth in 2017 will come from existing customers. With increased global competition, ease of disruption via digital channels, and with buyers becoming more proactive in seeking out and engaging with potential suppliers - having a proactive customer strategy is paramount!
A recent study by Bain & Co suggests that customer retention rates by just 5% increases profits by 25% to 95%. Furthermore, it's much more cost effective to retain customers than having to find and win new ones!
So, what is the latest thinking in the area of Customer Retention? How are organisations using the digital channel as part of the retention process? How does your customer churn rate benchmark against best practice?
We recommend you join us at this event, where the latest thinking and best practice will be shared around topic - Best practice customer retention strategies for the digital age".
"Without the customer - there is no business!" - Henry FordNon-Member? Register Your Interest New Trends in Customer Retention
Interested in attending, but not a member? Click here to request a call back
Business Sales Director
Chilli Pepper was established in 2005 by Leanne in response to the need for dedicated, strategic customer loyalty expertise in the Irish market.
With more than 15 years in customer loyalty, she has extensive experience in this field and is deeply passionate about every aspect of the business that impacts on customer loyalty and drives better commercial outcomes for her clients.