New Trends in Customer Retention
For many years customer retention team was the poor relation to new business development 'superstars' in your typical B2B sales organisation. That's all changed now. In fact, in our most recent Sales Institute Sales Practices Survey, you our members told us that the majority of sales growth in 2017 will come from existing customers. With increased global competition, ease of disruption via digital channels, and with buyers becoming more proactive in seeking out and engaging with potential suppliers - having a proactive customer retention strategy is paramount!
A recent study by Bain & Co suggests that an increase in customer retention rates by just 5% increases profits by 25% to 95%. Furthermore, it's much more cost effective to retain customers than having to find and win new ones!
So, what is the latest thinking in the area of Customer Retention? How are organisations using the digital channel as part of the retention process? How does your customer churn rate benchmark against best practice?
We recommend you join us at this event, where the latest thinking and best practice will be shared around topic - Best practice customer retention strategies for the digital age".
"Without the customer - there is no business!" - Henry FordNon-Member? Register Your Interest New Trends in Customer Retention
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Business Sales Director
Senior Manager, Customer Success and Implementation
End to end responsibility for specialist sales and operational teams across Ireland and member of BT Ireland senior management team (SMT). Leading a successful set of sales and operational teams numbering over 70 staff members with a total annual revenue of £200M+.