New Trends In Lead Generation
Although conventional methodologies such as networking, telesales, referrals etc continue to generate pipeline for the sales organisation, digital technology continues to change the way sales organisations conduct lead generation. Over the last few years, we have seen a change in tack - with greater emphasis being placed on lead generation technologies that generate inbound leads. The use of social media to create awareness continues to be prominent, and email marketing continues to be popular for the nurturing and reengagement of leads that have stalled or gone cold. So moving towards 2018 what lead generation trends can we expect?
Will the diversification in lead technologies continue to grow? Will we see content marketing continuing to drive inbound sales leads? Will the hyper-personalisation of content towards the world of the buyer become more used than generic messaging? How will the use of CRM evolve? Will the use of automated prospecting technology be more used for early stage lead generation, so as to free sales professionals time up to focus on more value adding sales activities? Finally, Which tools and technologies will we be using in late 2018 to gain competitive advantage and generate more leads?
Want to find out more? ..... then join us at our annual "New Trends in Lead Generation" 2018 event sponsored by FTI Consulting.
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