Sales Acceleration for the Financial Sector
Financial Services have been on the digital sales journey for years now. Web based technology, smartphone usage, and new go to market strategies are leading the way buyers engages across all markets – financial services is no different. The challenge now for most financial services organisations is the need to create awareness and demand for their products and services while keeping the cost of sales in check. This means streamlining the whole process to make the sales process leaner and more impactful. The result will be a better return on investment, less time spent on poor quality leads, better customer intelligence, and better real time customer insights.
Today's event will share some key concepts and strategies for how to go about building that customer audience that can then be utilised to generate traffic to increase sales.
Member Registration Sales Acceleration for the Financial SectorDavid Egan
Managing Director
Post Insurance
Mark Grainger
Sales Director
Engage Hub
Mark Kelly
Head of Online
Bank of Ireland
David joined Post Insurance in November 2011 as Managing Director. With over 26 year experience in the Insurance Industry. He has previously worked with Aon Corp. AIG, Price Waterhouse and Ernst & Young.
Mark was appointed VP Sales Europe for Engage Hub in December 2016 following the merger of Oxygen8 Ireland and Brainstorm Mobile Solutions to form Engage Hub. Mark joined Oxygen8 Ireland in December 2011 as the Digital Sales & Marketing Manager before being appointed as Sales Director in January 2015.Mark has over twelve years experience in the marketing services industry having worked in marketing agencies throughout this time. He is a highly experienced marketer with deep experience in digital marketing, SMS and customer relationship management solutions. He brings a depth of understanding and logical thinking between the requirements of client brands to maximise penetration while also having an understanding of the technical elements required to deliver on expectations.Engage Hub is a global technology provider of mobile, data-driven customer engagement solutions. By harnessing the power of cloud technology, we help enterprise organisations deliver highly personalised, connected experiences across multiple channels, including SMS, web, email, voice, push notifications and Facebook Messenger.
Mark leads the team of web developers, ux designers, and ecommerce specialists that build technical web solutions for Bank of Ireland’s public and private web estates. Before joining the bank, Mark worked for Dell and Baltimore Technologies. He has extensive experience deploying digital solutions in the US and European markets - and will discuss key challenges and solutions which drive digital sales within financial services.