Recent Event

Selling Complex Products & Services

Date of Event: 24.03.2010
Region: Dublin
Speaker: John McCormack, Kainos Software
Venue: Ascot Suite, Alexander Hotel, Merrion Square, Dublin 2
Price for SII Members: EUR 30
Price for non-SII Members: EUR 80
Type of Event: Breakfast Seminar

Challenging times in business does not mean all business stops, however what it does mean is that organisations will buy for different reasons. These reasons will be to reduce costs, improve productivity and efficiencies. If you are not talking to your clients regularly about how you can add value to them and their business you are leaving a gap that will be exploited by one of your competitors.

In today's competitive environment it is imperative that our organisations exploit every opportunity to serve both existing clients and to build profitable relationships with new clients. To do this all of us will need to re-evaluate our "Value Propositions" to our clients. The best way to do this is to consider how the products and services we offer will help our clients, reduce costs and improve their bottom line. We must look at how we help our clients become more competitive in their business.

Background to Guest Speaker:
John McCormack is a council member and Fellow of the Sales Institute of Ireland.  John served as Chairman of the Institute in 2005. John started his career as an electronic engineer, having graduated from DIT Kevin Street.

John is also a graduate of the Marketing Institute of Ireland (MMII Grad) and holds a diploma in Accounting & Finance (C.Dip ACCA.) John joined Kainos, in 2005 as Business Development Director, having held senior sales and management positions with CARA, ICL, Compaq and Fujitsu. Since joining Kainos in 2005 John has been responsible for developing new business for Kainos in Ireland. Successes include major wins with clients in both the public and private sectors.

Event Details:
Speaker: John McCormack, Business Development Director Ireland, Kainos
Venue: O’Callaghan Alexander Hotel, Merrion Square, Dublin 2. 
       
Agenda:
7.30am:          Registration, Breakfast & Networking
8.00am:          Guest Speaker: John McCormack
9.00am:          Networking
9.30am:          Finish
 
This event will be of particular interest to senior sales professionals, sales managers and directors keen to gain a better understanding of how to improve performance. Members of the Sales institute can avail of a preferential rate of €30 per person or a reserved corporate table (eight people) €210. The rate for non members is €80 per person. There are a limited number of places available for the event so early booking is advised. To secure your place at this seminar please contact the Sales Institute on 01- 662 6904 or click here to access our secure online booking system.