Training
Writing Winning Proposal to Win More Sales
Date of Training: 24th SeptemberRegion: Dublin
Trainer: Peter Lawless, 3R Sales & Marketing
Venue: The Boardroom, O'Callaghan Davenport Hotel, Merrion Square, Dublin
Price for SII Member: EUR 295
Price for non-SII Member: EUR 350
Duration: 1 day
Type: Workshop
Today, as budgets are slashed, you need proposals that get straight to a customer’s pain and show value if you are going to win the business.
Salespeople are looking for a way to win more tenders, because in these competitive times, you must know how to write proposals in a way that beats your competition every time.
Programme Deliverables
• Increase sales by communicating more effectively with customers
• Give the customer what they want – every time
• Have your proposals show you and your company in the best light
• Hear the secret of how to write persuasively and influentially
Start using the tools and techniques that the world’s most effective and powerful Copywriters use (in proposals, emails, websites and letters) and feel confident you’ll enjoy the benefits of attracting more clients!
Style of the Programme
Attend this one day, highly interactive workshop and you will not only get your hands on many powerful tools and new skills, you will use them to create your unique value proposition which you can also use in sales meetings and all written communications.
Programme Content
• Learn how to structure proposals successfully every time
• Get the best method to structure and write proposals that motivate your prospects to do business with you
• Understand your customer! Learn how to find what they really want so you can deliver precisely the proposal they want to read!
• Hear the secret of how to ‘speak everyone’s language’ so that everyone reads your proposal and understands exactly your company’s value
• Learn how to write persuasively – leading copy writers know that a single word can make the difference between success and failure, get your hands on 12 of the most influential language patterns, directly from psychology
Trainer:
Peter Lawless, Managing Director, 3R Sales & Marketing. Peter has over 20 years in industry, most of it spent in senior sales management positions, coaching managers and staff to success. Peter is the founder of 3R Sales and Marketing. Peter spent 12 years in multiple senior management positions within IBM. Having run divisions in Software, Services and Finance, his last role was to manage Sales and Marketing on an EMEA wide basis for IBM's CRM Software and Solutions.
Group Bookings of 4 or more receive 10% discount.
